Sharing session has been held regularly in N3O. The objective is to keep the team updated with the latest information about trends, consumer behavior and other knowledge that are relevant to our work.

This time, the sharing session is about the Asia Pacific Media Forum (APMF) convention that was just held in Bali recently. This year’s theme is “Connect Deeper”.

This session shares about all the inspiring presentation and case studies from 14 well-known speakers and industry experts from the APMF two-day convention.

It gave so many insightful revelations about the shift in consumer behaviors, the latest technology opportunities that can be used for communication campaign and also interesting methods to explore new creative ideas.

This sharing session, which was then followed by discussing session, enriched our team’s knowledge to createcommunication campaigns that can really connect with customer even deeper.

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In the latest sharing session, the theme is the power of color in communicating. People do not want to buy ads, but they might listen to a story, and color is a powerful story telling tool because it can affect our emotion, mood and behavior. In advertising, color has a strong association with branding. With color identity, we can create bond with the consumers. The same goes to movies. Some movie directors have very distinct visual style, which color plays a major role in. A solid color palette in cinematography helps film fans to recognize a certain director's movie.

This session focused on how directors use colors in filmmaking and how we can apply the same treatment in advertising. In film drama, colors serves to represent narrative functions, horror movies use color symbolism to create intense atmosphere, while animation studios use color script to map out the experience from start to finish. The session gives us many examples on director's color treatment in some of the best films of all time. Simply put, when directors are playing with color, they are playing with our emotions. The result is an unforgettable movie that not only entertains, but also creates a strong emotional bond with audience.

After the session is finished, we have a lively discussion on how far we can go to explore the use of colors in our own work. We learn that a touch of color can express just as much as a bold headline. Color is the art of communicating our ideas; it is up to us to make an interesting and meaningful ad with colors.

The purpose of this sharing session is to encourage us to get more creative with colors. There are many ways to develop effective ad by using color to convey our message. Let's get creative with colors!

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You need to know when the consumers start losing interest in your product. When that happens, bells and whistles will not really make them coming back to you.

Revamping your brand will do the trick, though. When thinking brand revamp, immediately you will be thinking of investing large amount of money.

South Korea gives a remarkable story of image revamping. Rooted from their vision to become one of the world’s super powers, they rebranded and relaunched the country to become a hip, modern and aspirational country by activating the “soft power” of pop-culture revolution.

But there is something to be said about deliberate and orchestrated changes to give the business a much needed facelift.

When overhauling is not an option, changing a single element, such as the logo, can give an immediate facelift if done correctly. Then strategizing an online presence will make a more memorable presence and appeal to the potential targets.

The most important thing is making a decision to start somewhere.

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