Sharing session has been held regularly in N3O. The objective is to keep the team updated with the latest information about trends, consumer behavior and other knowledge that are relevant to our work.

This time, the sharing session is about the Asia Pacific Media Forum (APMF) convention that was just held in Bali recently. This year’s theme is “Connect Deeper”.

This session shares about all the inspiring presentation and case studies from 14 well-known speakers and industry experts from the APMF two-day convention.

It gave so many insightful revelations about the shift in consumer behaviors, the latest technology opportunities that can be used for communication campaign and also interesting methods to explore new creative ideas.

This sharing session, which was then followed by discussing session, enriched our team’s knowledge to createcommunication campaigns that can really connect with customer even deeper.

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You need to know when the consumers start losing interest in your product. When that happens, bells and whistles will not really make them coming back to you.

Revamping your brand will do the trick, though. When thinking brand revamp, immediately you will be thinking of investing large amount of money.

South Korea gives a remarkable story of image revamping. Rooted from their vision to become one of the world’s super powers, they rebranded and relaunched the country to become a hip, modern and aspirational country by activating the “soft power” of pop-culture revolution.

But there is something to be said about deliberate and orchestrated changes to give the business a much needed facelift.

When overhauling is not an option, changing a single element, such as the logo, can give an immediate facelift if done correctly. Then strategizing an online presence will make a more memorable presence and appeal to the potential targets.

The most important thing is making a decision to start somewhere.

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